Is the death of SMS greatly exaggerated?

Video

Telecom TV Executive Insight: The death of greatly exaggerated?mobile marketing agency

Watch Simon Dumbleton VP of Business Strategic Development at , discuss his views about the exaggerated reports of the demise of SMS with Telecom TV. While SMS may eventually be phased out in the long term, the key he believes, is to avoid sudden and catastrophic expiry due to OTT competition. How? Bundle simple messaging withiin a package and then evolve richer messaging services like Joyn that will hold customers’ attention.