The Mobile Innovator’s Dilemma

Gallery

The mobile industry is never going to look the same. Mobile operators, having received blows from OTT players, now realise this and more and more are taking action. Some of the ways they are fighting back include introducing bundled offers … Continue reading sms marketing software

Billing – The Over-The-Top Achilles’ heel?

Gallery

The heavily marketed, (and so-called) “free-of-charge” service to consumers approach applied by Over-the-Top (OTT)  mobile messaging players such as WhatsApp and Viber has, without a doubt, contributed greatly to their popularity with consumers. As the user base and traffic are growing, … Continue reading