Brits and Americans today agree on mobile messaging In 1775, the United States and England were facing off in the Revolutionary War, but as July 4th approaches this year, Americans and Brits agree when it comes to their requirements for mobile … Continue reading mobile marketing campaigns
Watch Simon Dumbleton VP of Business Strategic Development at , discuss his views about the exaggerated reports of the demise of SMS with Telecom TV. While SMS may eventually be phased out in the long term, the key he believes, is to avoid sudden and catastrophic expiry due to OTT competition. How? Bundle simple messaging withiin a package and then evolve richer messaging services like Joyn that will hold customers’ attention.
While Vodafone is putting some of its money on RCS as a network based rich services platform with open APIs to enable premium content and service developers (see this blog’s post on Vodafone’s recent investment in Jibe Mobile), Telefonica Digital (Telefonica … Continue reading
“At the time, it didn’t seem like a big deal.” These were the words of the British telecoms engineer, Neil Papworth, after sending the world’s first ever text message back in 1992. Twenty years on to the day, SMS celebrates … Continue reading