Google steps towards unified messaging – who’s next in the race?

Gallery

Google’s play in the messaging space is an intriguing one and certainly something that taps into the psyche of the 21st century eclectic communicator. Three quarters of all smartphone owners today use multiple messaging services simultaneously, alongside SMS, a subconscious strategy … Continue reading sms text marketing

Billing – The Over-The-Top Achilles’ heel?

Gallery

The heavily marketed, (and so-called) “free-of-charge” service to consumers approach applied by Over-the-Top (OTT)  mobile messaging players such as WhatsApp and Viber has, without a doubt, contributed greatly to their popularity with consumers. As the user base and traffic are growing, … Continue reading