Rich Messaging, Richer Life - mobile media marketing

Over the last 12 months, we have witnessed the momentum build around the GSMA’s  of services (RCS), as operators around the world start to roll it out under the consumer brand ‘joyn’. Operator-led Rich Messaging and RCS services could mean another shift in the way we communicate, providing the ability to chat and share information across SMS, MMS, RCS and IP messages via one single consolidated messaging app, which works across multiple devices and interworks across all messaging services and social network applications.mobile media marketing

Today, there is no single application on the market that meets all consumers messaging requirements across cost, rich features and service quality which works across any platform, any device at any time, and operators are in a unique position to provide this, with solutions like , combining all the requirements consumers expect and delivering a superior user experience. In February this year, our own found that 78% of participants surveyed expressed a positive interest in an operator service such as this, with the right pricing.

To bring this type of Rich Messaging service to life, the team at  has created a fun and quirky video to showcase how a consolidated, cross platform messaging service can be used to the full in everyday living – by providing an enriched and enhanced user experience whereby any message can be delivered over any network, anytime, and over any device. The video also demonstrates that users view “messages” as “messages” – regardless of content or delivery channel.

Follow Dan as we see how this rich messaging service helps him with his property search, gain advice from friends via group chat, send photos of prospective properties instantly, share videos of activities with new friends directly to their social communities such as Facebook and even helps ease communication with a possible new love interest!


*Conducted by Vanson Bourne in Janaury 2013, the research is Acision’s second comprehensive study on the mobile messaging landscape. It is based on interviews with 1000 Smartphone devices in the UK. To view the full press release of Acision’s UK consumer research, please click here.

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